eWareness

Until recently, dissemination of information was controlled largely by mass media. Savvy companies were able to control newspapers, radio and television with the right combination of public relations and marketing.

Times have changed dramatically. The advent of the Internet has fundamentally transformed the way in which information is created, distributed and consumed. The cost of publishing has fallen to zero, allowing anyone with a computer and an Internet connection to freely communicate to the world with a few clicks of a mouse. From industry niche Web sites to personal blogs, the balance of power has shifted from mass media to the masses. Bloggers, podcasters and end users control the future of your brand.

		Situation Open your eyes and uncover the impact of consumer generated media on your organization and brand.				Listening Solutions Monitor your ecosystem with an array of technologies and services designed to cut through the clutter.
		Broadcasting Solutions Get the word out by leveraging consumer generated marketing tactics that take full advantage of the blogosphere and online communities.

eWareness Resources

White Paper

Solution One Sheet

• Solution One Sheet

IMVoodoo Podcast

IMV Episode 37

23:51 - MP3 Format

Online Brand Monitoring
The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes.

IMV Episode 5

16:57 - MP3 Format

Brand Terrorism
The rise of brand terrorism and its role in destroying brand credibility online.

Gen Y Voodoo Blog

Agency Glossary