Agency Glossary
Cakeplow
The term cakeplow derived from the ancient art of icing one's face with buttercream goodness by no-handedly dunking the head into a sheet cake, cupcake, round cake, chocolate cake, fruit cake and anything considered of "cake" substance. Cakeplows have since become a recognized sport and celebratory event for MindComet team member anniversaries, beginning the tradition in May of 2005 with President/CEO Ted Murphy and Jeremy "Paris" Hilton. Types of cakeplows include the nose first dip n' dunk, the bodyplow (first popularized by Ted), the full force frontal and the sideways sashay. Cakeplows may be preceded by shots of tequila.
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Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
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Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.