Agency Glossary

Guerrilla Marketing

Guerrilla marketing is campaign designed to create buzz about a brand in an extremely cost efficient manner. The low budget nature of guerrilla marketing lends itself to word-of-mouth tactics such as personal canvassing and face-to-face meetings, as well as inexpensive traditional advertising media like fliers and t-shirts. Because guerrilla marketers have limited contact with a small percentage of conusmers, the guerrilla marketing messages survives by spreading virally through interconnected consumer groups.

 

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