Agency Glossary

Word-of-mouth

Word-of-mouth is a type of advertising that uses verbal communication to create buzz amongst consumers. Online media such as blogs and forums are now being accepted as forms of word-of-mouth advertising, and are often considered a more credible source of product information than paid advertisements. Word-of-mouth created by consumers online is coined 'consumer generated media', the fastest-growing and least expensive form of advertisment.

 

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