Agency Glossary

Reciprocal Link

Reciprocal links are partnered links that appear on pages and lead visitors to affiliate pages. For example, companies A and B both have websites and have eachothers' links on their sites. They are reciprocally linked. Reciprocal links are often used in affiliate marketing and are an integral part of linking strategy. Linking strategy is the process of leaving a trail of links in strategic places that lead a visitor back to the main site. They serve to increase traffic flow.

 

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