Agency Glossary
Text Message
Text messages, or SMS messages, are messages sent between 2 or more mobile devices. They are usually no longer than one hundred characters. Many people use codes and abbreviations to shorten messages, such as BTW "By the way," or CUL "See you later." Text messaging is also used for ordering services, voting, and entering competitions and sweepstakes.
7:57 - Flash Player format
Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
7:32 - Flash Player format
Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.