Agency Glossary
Visibility
Visibility refers to how much the public sees a product or its advertising. On the Web, it refers to the ease with which a user can find a Website. Visibility is increased by rising to the top of the most popular search engines, such as Google, through a sound Search Engine Optimization (SEO) strategy and also through online promotions and media buys. The more exposure that a Website receives, the more visible it is.
Agency Resources
MindComet TV
Corporate Podcasts7:57 - Flash Player format
Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
Relationship Marketing7:32 - Flash Player format
Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.
