Agency Glossary
Website
A Website is a collection of Web pages, images, videos or other digital assets that is hosted on one or more Web servers. Websites are traditionally accessed through computers, but in recent years, they have been accessible through mobile devices such as PDAs and mobile phones. Because of this, Websites have been optimized for use on these devices and the term 'Mobile Web' has been coined. Today, a Website is the home base for a brand or product. It is important that users who visit a company's Website be able to leave with a positive interactive experience, as it may reflect how they interact with the brand in the future.
7:57 - Flash Player format
Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
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Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.