Agency Glossary
Return on Investment (ROI)
ROI is a financial term. A company's return on investment (ROI) reflects the money earned or lost compared to the amount of money invested. The ROI is used to justify investments made in a broad range of business and marketing activities.
Agency Resources
MindComet TV
Corporate Podcasts7:57 - Flash Player format
Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
Relationship Marketing7:32 - Flash Player format
Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.
