Agency Glossary

Consultative Marketing

Consultative Marketing emphasizes the exchange of information between the company and customers. This type of marketing is value based, it begins to segment customers based on needs and provide information that is valuable to individuals. Consultative marketing is performed on a smaller scale and requires significantly less financial resources, but requires a substantial time investment for each transaction. In this model the cost per sale is high, but the sales conversion rate is high as well.

 

---