Agency Glossary
Integrated Promotions
Integrated promotions are single marketing messages that utilize multiple forms of promotion simultaneously, such as billboards, emails, and blogs. These marketing campaigns present a unified effort to promote a product, service, or brand to meet customer's needs.
7:57 - Flash Player format
Whiteboard Sessions
Ted Murphy details the five basic principles of corporate podcast marketing.
7:32 - Flash Player format
Whiteboard Sessions
Paul Lewis explains the differences between traditional and relationship marketing.