Agency Glossary

Deliverability

Deliverability is the process of creating an email marketing campaign that maximizes email delivery to every user’s mailbox. This process involves tracking top ISPs, web-based mail providers, Blacklisting services and SPAM rating tools to maximize in-box delivery while minimizing junk mail flagging and bounce-backs. Email marketing and deliverability efforts should be in full compliance with the CAN-SPAM Act.

 

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