Press Releases

MindComet Helps NCM Fathom Promote Unique In-Theatre Anime Events to Consumers Nationwide

The highly anticipated in-theatre events featuring live action Death Note and Bleach the Movie: Memories of Nobody

NCM Fathom, the entertainment division of National CineMedia, joined forces with MindComet, Central Florida’s leading interactive agency to promote two Anime events, which premiered in select theaters nationwide over the spring months of May and June.  Death Note, a live action version of the hit supernatural mystery ran only two nights, May 20th and 21st. Bleach the Movie: Memories of Nobody ran shortly thereafter in theaters June 11th and 12th.

With the events featuring Death Note and Bleach the Movie: Memories of Nobody sharing the same audience, MindComet and Fathom leveraged existing channels and used cross-marketing to promote the events.  MindComet enlisted the help of anime forum administrators who posted information about the upcoming Fathom events on their boards, infiltrating and educating the anime scene.  MindComet turned to bloggers from popular consumer generated media network SocialSpark who blogged about the films and provided their opinions and insight on anime related activities.

“Anime has such a large following that we knew, once we got the word out about these unique events, that the seats would start selling,” stated Laura Lear, Director of Marketing – National CineMedia.  “Fathom has experienced great success bringing one-of-a-kind anime events to movie theaters and we’re delighted to give fans the chance to see some of their favorite anime characters on the big screen.”

Fathom excels in bringing top-notch entertainment to movie theaters across the country.  MindComet works closely with Fathom to promote many of its events including the theatre re-release, accompanied by exclusive behind-the-scenes footage and interviews, of the original Rambo movie, First Blood, as well as the live action Death Note, and Bleach the Movie: Memories of Nobody.  For more information, visit Fathom Events.

About National CineMedia, LLC
National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 15,400 screens of which over 13,550 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 170 Designated Market Areas® (49 of the top 50). During 2007, approximately 625 million patrons attended movies shown in theatres currently included in our network (excluding AMC Loews).  National CineMedia, Inc. (NASDAQ: NCMI) owns a 43.6% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com or
www.FathomEvents.com. 

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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