Press Releases

MindComet Teams Up With Fathom Events To Promote Groundbreaking Cinema Entertainment to Consumers Across the Country

199 Lives: The Travis Pastrana Story in Theaters for Two Nights Only

NCM Fathom, the entertainment division of National CineMedia, joined forces with MindComet, Central Florida’s leading interactive agency to promote the exclusive in-theatre event featuring 199 Lives: The Travis Pastrana Story.  With only a few weeks lead-time, MindComet drove awareness and ticket sales by creating and implementing a microsite that vividly encapsulated and conveyed the event’s unique branding, including an event video trailer and ticket information.

199 Lives ran for two nights only, April 16th and 17th, in select theaters nationwide giving motor sports fans in select cities just under two hours of non-stop action-packed entertainment.  The unique event content follows 24 years of Travis Pastrana’s life through motocross, rally car racing, and his passionate desire to take everything to the extreme.

Fathom events are typically presented in theatres on one or two nights, giving consumers a brief window to secure tickets and catch the event.  To meet this challenge MindComet created content for multiple racing and motorsport forums and email newsletters to increase awareness.  MindComet advanced promotional efforts using partner websites, video sharing sites, and their network of motorsport enthusiasts, significantly increasing ticket sales.

“We were really excited to offer this event to a unique audience that typically doesn’t get to see this type of event.  Fans were able to go to their local movie theatre and watch what they love, on the big screen,” commented Marketing Manager, Jamie Woglom of Fathom. 

“The opportunity to promote an event under shortened timelines and with limited release is always an exciting challenge,” says Kelly Reaves, Fathom’s MindComet Media Manager.  “It is a bit like guerrilla marketing; we get the team in, make a big impression, and get out quickly.  It is always a lot of fun.”  

MindComet works closely with Fathom to promote many of its exclusive events including the theatre re-release of the original Rambo movie, First Blood, as well as the live action Death Note, and Bleach the Movie: Memories of Nobody.  All Fathom events feature never-before-seen footage, such as behind-the-scenes interviews, alternate endings and more, making these events a one-of-a-kind experience for audiences across the country.

About National CineMedia, LLC
National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 15,400 screens of which over 13,550 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 170 Designated Market Areas® (49 of the top 50). During 2007, approximately 625 million patrons attended movies shown in theatres currently included in our network (excluding AMC Loews).  National CineMedia, Inc. (NASDAQ: NCMI) owns a 43.6% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com or
www.FathomEvents.com. 

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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