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June 22, 2007
Cure Cancer by Singing?
MindComet and PayPerPost, two local central Florida businesses may be onto a correlation between singing in front of people and curing cancer; or at least they hope so. The team will be co-hosting the first annual Karaoke4Cancer event to benefit the American Cancer Society. The evening will begin at 6 p.m. on Thursday, June 28th at local hotspot, Latitudes in downtown Orlando and will be open to the public. All proceeds going directly to the foundation that has raised over $100 million for continued research, support for survivors and their families and nationwide education on prevention.MindComet’s pursuit to become more proactive about the cause and desire to offer a hand was spurred by the loss of a co-worker to colon cancer in 2006. This tragedy prompted the idea to celebrate life and survivorship while also raising funds to put toward further research, thus prompting a partnership with American Cancer Society.
Cause marketing efforts have quietly slipped into the online space with campaigns run by the American Heart Association to the Toys ‘R’ Us Holiday Toy drive to VH1’s Save the Music Campaign. Both MindComet and PayPerPost have added one to the list leveraging use of technology to help generate more awareness around the event. Online components include an online donation option, video blog posts, an integrated online invitation and numerous online channels of promotion.
Both companies take pride in regularly contributing to various community causes including Habitat for Humanity, Sadie Holmes Help Service and supporting a team to run in the IOA Corporate 5k. “I’m glad to see this event taking place, it’s been something we’ve wanted to do for a long time now. We hope our partnership with American Cancer Society will be something we can continue to nurture over the years and develop as something we’re able to contribute to regularly,” stated MindComet CEO Paul Lewis.
More about Karaoke4Cancer and how to donate to the cause can be found at www.karaoke4cancer.com.
Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333
"MindComet's development of Ribbon Runner exponentially increased DNP's ability to focus on marketing and sales and to continue to provide world-class customer service."- Brett Cameron, Dai Nippon Corporation
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Customer Testimonial
Brian Lewis speaks about working with MindComet on the development of StudentCity.com