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MindComet VP Invited to Speak at DMA Conference on Direct Marketing to Business

Tara Lamberson, MindComet’s VP of Marketing and Solutions, has been elected to participate in the Direct Marketing to Business (DMB) Conference hosted by the Direct Marketing Association. Lamberson will present on how to enhance customer relationships digitally- through leveraging relationship marketing, data collection and relationship profiles. Other attending companies include Xerox, SIGMA Marketing Group, IBM, GM, and Cisco Systems.

The Direct Marketing Association is the leading global trade association setting and advocating responsible industry standards. The DMB Conference was created for marketers across all industries to share ideas and gain knowledge on leveraging tools such as databases, brand management, media planning and many more to supplement their direct and interactive marketing strategies.

Since its inception MindComet has punctuated the importance of creating ongoing and lasting relationships. Advocating relationship marketing to the BtoB world Lamberson points out some of its benefits. “Most don’t realize that focusing on developing a true long term partnership with your client instead of the one-time transaction will help both increase new customers through referral channels as well as reduce costly customer attrition.”

The presentation will also highlight data collection and utilization as well as managed email communication as ideal tools to assist in relationship building. MindComet currently serves many of their clients with invaluable blog and podcast strategies allowing for more open and candid communication lines with customers. Another facet of the presentation is not to jump in too deep, committing to too many avenues of communication from the start. “We like to remind that these forms of communication shouldn’t be forced and you can gain a lot from focusing on even just one channel,” cited Lamberson.

The DMB Conference will take place April 16th to the 18th at The Rosen Center in Orlando, Florida. Lamberson’s speaking engagement will take place on Wednesday the 18th at 8:30 am.

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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