Press Releases

MindComet VP Visits Korea to Create Awareness Around Business Blogs

Ross Yaeger, MindComet’s VP of Operations, was selected to speak at the UFI Seminar in Seoul, Korea in early March. UFI is a global association of the exhibition industry holding. The discussion, presented to over 200 attendees, will hinge around how businesses can benefit from and utilize blogs as a communication tool for exhibition purposes.

UFI, the association of the world’s leading trade show organizers, fairground owners and exhibition industry executives chose Yaeger to share the strategies and value of business blogging to attendees at the UFI Open Summer Seminar 2007.

“Blogs can be a powerful tool in establishing and maintaining an image of leadership and people should recognize them not only as a channel of communication about an event but also creating records of what goes on there,” stated Yaeger. “With the costs that go into hosting seminars and conferences, leveraging different forms of social communication can also help to negate some of those costs by creating an ongoing engagement with a lot of cost efficiencies.”

MindComet currently hosts 12 business blogs and has provided blog strategies to numerous clients to help create and encourage customer relationships and interaction through a unique conversation format. It has been a priority of MindComet’s to help educate the industry on the importance and relevance of blogging in both a BtoB and BtoC format.

MindComet was also in attendance at the UFI Open Summer Seminar in Helsinki, Finland in June 2006 where SVP of Sales and Marketing, Paul Lewis was invited to speak on how attract the digital generation to tradeshows. “I’m so proud MindComet continues to be invited to the UFI seminars. We’re looking forward to hopefully attending again next year,” stated Lewis. 

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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