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SPEED, MindComet Hit Full Throttle at WebAwards

SPEEDtv.com, the Web site attracting fuel-injected racing fanatics from across the world, was named "Outstanding Web Site" by the Web Marketing Association's 2006 WebAwards. Full service interactive agency MindComet developed and maintains the award-winning Web site for long-term client partner SPEED, one of the fastest growing sports cable networks in the country.

"We are thrilled that SPEEDtv.com has won a WebAward as an ‘Outstanding Web Site'," said Mark Mitchell, director of SPEEDtv.com. "Together with our development partner MindComet, our goal has always been to provide the audience with a comprehensive mix of high-quality content in a package that utilizes the latest technology while remaining easy to use and pleasing to the eye. We are honored to be recognized by our peers for those efforts. We will continue to set the bar high and provide maximum value for both our visitors and the advertisers and sponsors who support our site.”

In a fierce, competitive undertaking, SPEEDtv.com reigned at the top of the judges' scorecards, ranking above both category and overall entry averages for each of the seven criteria and scoring 68 of a possible 70 points. The site took perfect scores in design, innovation and content and surpassed competitors in technology, interactivity, copywriting and ease of use.

"We gave them a reason to extend their involvement online by focusing on interaction and really developed a functional, user-friendly, engaging site," said Scott Allen, vice president of experience at MindComet.  "Every step in our creative process ties in preparations to integrate user generated content to build a true racing community."

SPEEDtv.com continues to be an industry trendsetter in 2006, adding or enhancing several of the site's main attractions including a free video player featuring SPEED programming highlights and news clips, interactive chats with race drivers and SPEED announcers, content partnerships with FOXSports, RACER Magazine, MXi Magazine, RaceFan.com and others, communities including SPEEDtv.com's message boards, SPEED Insider and podcasts including Wind Tunnel with Dave Despain and The SPEED Report.

“This serves as a reminder that we are on the right track…but we know we have to work hard to keep up with all of the emerging trends and technologies,” said Joe Tripp, SPEEDtv.com senior editor. “As an extension of the network, SPEEDtv.com serves as the 'mother ship' for many of these platforms, particularly SPEED on-demand, SPEED on-board pass, on-demand video, podcasts and mobile. Our goal is simple -- to make SPEEDtv.com the number one motor sports and auto enthusiast destination on the Web, available WHENEVER and WHEREVER our users want it.”

In addition to the enhanced features of SPEEDtv.com, MindComet furthered the network's Web presence by developing and launching over a dozen mini-sites for additional SPEED brands and programs and encouraging fan interactivity through MySpace profiles for popular programs including PINKS and Unique Whips. The widespread, significant Web presence through online channels and social networks continues to drive traffic to SPEEDtv.com and influence tune-ins for their network's hit programming.

To view the award-winning Web site visit: http://www.speedtv.com

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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