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MindComet Announces Expansion of Viral Marketing Services
MindComet announces the creation of a new team dedicated to expanding the company’s online viral marketing services. The team, dubbed Guerilla Force, will specialize in the research, design, and deployment of online viral campaigns for MindComet’s client partners.
“Consumers are continuously bombarded with traditional advertising, making it difficult to break through the clutter. Marketers are being forced to consider unconventional tactics to gain consumer attention and brand exposure,” commented Ted Murphy, President and CEO of MindComet. “We have seen great results with our previous viral marketing campaigns. This team will take our viral marketing initiatives to the next level.”
The power of viral marketing lies in its ability to spread quickly over email, instant messages, and chat rooms. “Viral marketing is a force multiplier. We have seen campaigns with 900 percent viral compounding rates, meaning for every person we reached through traditional advertising, we reached nine more through word of mouth,” said Murphy. “When was the last time someone sent you a link for a banner ad? That just doesn’t happen.”
Guerilla Force will be heavily focused on unique content creation, inventing eye-capturing and sometimes outrageous concepts that overcome message overload. MindComet has developed viral content for Nextel, NHL, Electronic Arts, Amstel Light, Heineken, and Burger King. “Our previous campaigns were effective, but relatively mainstream and uncontroversial,” commented Scott Allen, Director of Creative Services. “This new team is going to push the limits like never before.”
Guerilla Force is one of many modern marketing solutions MindComet offers its client partners. The solution will compliment MindComet’s eWareness™ services, managed email services, and the BlogStar Network. “We are dedicated to bringing the latest innovations in marketing to our clients and raising the bar to the next level,” Allen remarked. “The Guerilla Force team is compiled of creative thinkers and viral marketing experts who know what it takes to generate buzz.”
“We are extremely excited to dedicate resources to our viral marketing team,” said Murphy. “I am confident we will be able to deliver even greater results for our client partners.”
Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333
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