Press Releases

Generation Y, people born between 1977 and 1995, consists of over 78 million consumers and represents a whopping $250 billion in buying power and influence, but who are the actual people behind this alphabetic moniker? MindComet’s cultural consulting team attempts to uncover just that in their soon to be released book, "Y –Outside the Polls and Inside the Minds of the Millenials".

More than just another survey study, the book examines the social and personal factors behind the way Gen Y thinks and buys. Specifically written for today’s marketer, it provides insights into a variety of ways to break through the clutter and reach this media-saturated generation –a fast moving target on a turbulent sea of cultural and technological changes.

"This book will answer the vital questions so many marketing teams seek about this millennial generation," commented Paul Lewis, MindComet’s Senior Vice President of Marketing and Sales "The publication will serve as a navigational handbook for marketers, offering unique insights and application tools for a variety of topics as they reach out to this powerhouse collection of young people we have come to call Gen Y."

If marketing to Gen Y is part of your business we would like to hear from you. We are specifically looking for additional case studies, experiences and quotes for the book. In exchange for your input you will be included in our private Gen Y Marketing Insights group as well as receive an early preview of the book for free.

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333