Press Releases

MindComet, The Relationship Agency, announces the re-launch of Speedtv.com with long-time client Speed Channel. The launch of Speedtv.com version 3.0 will mark MindComet’s third major release of Speedtv.com since the relationship with Speed Channel was formed in 2001. Version 2.0 was a tremendous success, Speed has experienced 225% growth in overall hits, doubled the number of unique site visitors and tripled the amount of pages viewed per visit since its release. The 3.0 release is focused on providing a better user experience, incorporating a more diverse and dynamic range of content, driving awareness of Speed Channel programming and improving the backend tools used to manage the site.

"This overhaul of our website will allow us to broaden Speed’s appeal to a larger market of individuals, not just racing enthusiasts," commented Mark Mitchell, Director of Speedtv.com. "MindComet has consistently helped us develop and implement the strategies that have propelled our site growth. We are optimistic that this version of our website will see the most explosive growth to date."

The redesigned site is packed with powerful improvements that impact both users and Speedtv.com publishers. VROOM, a custom content management tool built by MindComet to manage the site, has been outfitted with all new features including tight integration with MindComet’s BrandM@il email Marketing System. "BrandM@il is going to change the way we communicate with our users, commented Mitchell. "MindComet has managed to consolidate our various data sources into a single repository that allows us to better profile our users."

In addition to BrandM@il integration VROOM has been enhanced to serve and manage a diverse array of content and advertising media on the site, including a large video content area within the homepage content itself. "Speed Channel is a television network," said Mitchell. "Our users want to see video and this new site delivers it to them." MindComet has utilized Macromedia’s Flash 7 player to deliver video content throughout the site.

"We are proud to have developed Speedtv.com version 3.0 in conjunction with Speed Channel ," stated Ted Murphy, MindComet President and CEO. "We look forward to further enhancing the site to provide more features and functionality to both the users and developers.