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MindComet Develops EarthLink Marketing CD
Interactive marketing solutions provider MindComet has combined extensive rich multimedia content with interactive technology to create a new EarthLink High Speed marketing CD, which accommodates an exponential amount of customer segments, user demographics and subject categories. Consumer distribution of the EarthLink CD, which MindComet began developing last February, will begin in mid-October.
“Our CD-ROM creation methodology is focused on providing the maximum customization and interactivity to personalize what is all too often a cold, impersonal mass media experience,” said MindComet CEO and project creative director Ted Murphy. “This particular presentation differs from the normal static demos with built-in technology that gives users the ability to tailor their presentation based on the product features they wish to learn more about.”
“MindComet took an innovative approach to EarthLink’s CD-ROM marketing strategy, allowing for a user experience unrivaled in the field. Through content rich user interaction, EarthLink believes that we should allow our potential customers to easily create an experience that is customized for each individual,” said EarthLink Director of Marketing and Communications for High Speed Scott Thomas.
MindComet flexed its’ creative and design muscles throughout the CD, incorporating multimedia elements, such as videos, movie trailers, commercials, and mp3s, to augment the comparisons between dial-up and high-speed Internet service. The EarthLink High Speed Demo offers an informative, easily navigable and highly interactive experience designed to educate and show Internet users the dynamic differences between dial-up and high-speed services targeting currently connected high-speed users and those ready to make the upgrade from their current dial-up connection.
MindComet designers developed the CD using Macromedia’s Director, Adobe After Effects and QuickTime.
Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333
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