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MindComet to Launch New Yupo.com with MCube
MindComet announces a new project with long-time client Yupo Corporation of America. The project entails a complete redesign of Yupo’s corporate website (http://yca.yupo.com/). The new site will be developed using MindComet’s proprietary MCube content management system to facilitate easy and instantaneous changes to all areas of the Yupo site.
The effort entails a complete rearchitecture of both front and back ends of yca.yupo.com. Site graphics and information architecture will be redesigned to reflect current Yupo marketing campaigns.
“This redevelopment of Yupo’s website will allow us to pull far ahead of our competitors in the online space,” commented Jeff Morgan, VP sales and marketing for Yupo America. “MindComet has consistently delivered on its promise to provide online services that facilitate our competitive advantage. The addition of the MCube content management tool will also provide Yupo with another channel to effectively communicate with customers.”
MCube allows non-technical users to navigate the content management just as one navigates the site. Using simple point and click navigation. MCube enables site owners to change content and graphics, as well as upload multimedia assets such as Flash movies, video content and a variety of document formats.
“MCube puts control of the website in the client’s hands,” stated Ted Murphy, MindComet President and CEO. “The tool is tailored to clients like Yupo Corporation, who need to manage a high level of site updates without having extensive developer resources on staff.”
Yupo hired MindComet in 1999 to facilitate Yupo’s first online marketing and ecommerce venture. The two companies have worked together since to refine and perfect Yupo’s online presence.
“Our relationship with Yupo in the past has been extremely fulfilling for both companies and MindComet is excited to continue working with Yupo to redefine their online presence for 2003 and beyond,” said Murphy.
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Kelly Reaves
kelly.pr@mindcomet.com
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