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Martin Lindstrom Private Branding Workshop
MindComet welcomes Martin Lindstrom from Sydney, Australia to its Orlando, FL headquarters the week of May 5th, 2003. We are pleased to offer current and potential clients the opportunity to partake in a private brand-building private workshop with Mr. Lindstrom. This is a fantastic opportunity for top companies to avail themselves of Mr. Lindstrom’s legendary knowledge of brand building on the Internet and his cutting edge research in a variety of areas that are of critical importance to the modern marketer.
MindComet provides access to some of the top minds in the world, allowing our clients to stay abreast of the rapidly changing marketing landscape. We assist our clients with leveraging the power of new technologies and media to consistently deliver unparalleled returns on their marketing investments.
Don’t miss this rare opportunity to take advantage of this highly in demand speaker and author and focus his powers of perception and years of experience on suggestions and concepts specific to your company. This is a limited availability event.
Martin Lindstrom Biography
Lindstrom is recognized as one of the world’s primary online branding gurus, defining ten groundbreaking Internet-branding rules in 1995. A leading thinker in his field, a visionary and an educator in the rapidly growing field of online branding, Martin Lindstrom has authored several best-selling books on the use of emerging techniques for building strong, international online brands.
Lindstrom's reputation for earning "a guaranteed standing ovation" at his compelling lectures on 360-degree branding accompanies his popularity as a columnist. On a weekly basis, Lindstrom publishes his observations on branding, his columns reaching a global audience of more than four million people in twenty countries.
Co-founder of BBDO Interactive Europe (later renamed Framfab), Europe’s largest Internet solution company in 1995, founder and CEO of Australia/Asia’s largest Internet solution company in 1997, and in 1999 Worldwide Chief Operating Officer for BTLookSmart, the international joint venture between British Telecom and LookSmart the world's largest Internet search directory company. Throughout his career, Lindstrom has provided brand-building advice to international companies including LEGO Worldwide, Mars, Pepsi, Mercedes-Benz, VISA, Quicken and Yellow Pages. He is a member of several international boards including Wotch.com, Hitwise and eKit.com.
In 1995, Martin Lindstrom co-authored the world’s first book on Internet brand-building. His second book, “Clicks, Bricks & Brands”, endorsed by 1to1™ founders, Martha Rogers and Don Peppers, has revolutionized the book industry with its introduction of the DualBook™ concept. The book is 100% integrated with the Internet and the mobile phone, allowing readers to be constantly updated with new views and news via hotlinks, nominated on each page of the hard-copy book. The hotlinks replace page numbers, and the concept ensures that the book never goes out of date.
Martin Lindstrom began his career as a marketing and branding consultant and advertising executive at BBDO Scandinavia. His study earned him the highest degree ever conferred by the University of Advertising (DRB) in Copenhagen, Denmark.
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Kelly Reaves
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