Press Releases

MindComet Launches Golf Game for Sunshine Network

Broadband website and game developer MindComet Corporation recently released Hole in One Challenge, an online golf game custom-developed for Sunshine Network and co-branded with Mercedes Benz. It is the first in a series of games that Sunshine Network has contracted MindComet to produce for sunshinenetwork.com, the network’s online presence.

Online games have become one of the fastest growing advertising tools on the Internet - and one of the stickiest. Games both lengthen the average user session and allow for branding opportunities.

With their extended site, games.sunshinenetwork.com, Sunshine showcases engaging content while providing an alternative way for partner companies to advertise. “We’ve now covered every advertising medium,” commented Mike Roche, Director of Marketing for Sunshine Network, “but this one is by far the most fun.”“We are extremely excited to be working with Sunshine Network,” said Ted Murphy, MindComet President and CEO. “They share our vision of providing media-rich, engaging content to Web users.”

Three more games are currently under development to further drive Sunshine’s online marketing efforts. In addition to teeing off, players will soon be able to toss a football, kick a fieldgoal, or score a goal for their favorite college and professional teams.

To document the benefits of their online games, MindComet provides weekly log reports and database entry collection to Roche, who then analyzes the data with MindComet to find the size of the impact the game has on fans. “The measurable results from the first game alone give credit to MindComet’s game-building abilities,” commented Roche.

Overall, the games will enhance the brand value of the site, provide interactive content, and entice players to visit the site again.

MindComet will produce all aspects of the games in-house using the latest new media development tools. Macromedia’s newest product, Director 8.5, is being used for exceptional 3D rendering. Shockwave and Flash will also be used to deliver the content, though it has not been determined which games will use each specific technology.

Press Contact
Kelly Reaves
kelly.pr@mindcomet.com
800.668.1761x333

 

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