Portfolio

Wente Vineyards is the country’s oldest continuously operated, family-owned winery. Recognized as one of California’s premier wine country destinations, the Wente brand was already recognizable with traditional mass market appeal. Online however, the winery’s full features  were not well represented.

MindComet’s team emphasized the vineyard as a destination by restructuring the site’s navigation, leveraging Flash imagery and calls-to-action, showcasing vineyard activities, and integrating an interactive wine locator and improved contact form. These design elements combined with rich photography and warm elegant textures enhanced the overall brand presentation and created a seamless connection between the Web site and vineyard experiences. 

33%

increase in usage of contact form by visitors regarding products and services

25%

increase in views of event pages

5.9%

increase in views of product pages

1,200+

monthly online wine location queries