Portfolio

SPEEDTV.com Web Site

Client: SPEED Channel

Launch Date: February 1, 2008

Project Type: B2C

SPEEDTV.com Web Site
Objective:

SPEED Channel is the Online Motorsports Authority for NASCAR, Formula 1, Auto Racing, Moto Racing and Automotive News. The latest version of the SPEEDtv.com Web site was designed to create the industry-leading online racing destination, engaging users with Web 2.0 rich content and social networking community features.

Solution:

Building off knowledge from previous development versions of SPEEDtv.com, the Web site solution called for implementation of a robust CMS to allow for 24/7 content updates and complete online workflow automation. The site was designed to optimize advertising space while integrating user-generated and social media opportunities.

Results:

1 Million

unique visitors per month

231,000+

registered community members

2.4 Million+

community posts & replies

75,000+

community topics

Second largest motorsports destination on the Web

Awards for this Project

Outstanding Website Name: SPEEDTV.com
Type of Award: Outstanding Website

TV Standard of Excellence Name: SPEED Website
Type of Award: TV Standard of Excellence