Client: SPEED Channel
Launch Date: February 1, 2008
Project Type: B2C
SPEED Channel is the Online Motorsports Authority for NASCAR, Formula 1, Auto Racing, Moto Racing and Automotive News. The latest version of the SPEEDtv.com Web site was designed to create the industry-leading online racing destination, engaging users with Web 2.0 rich content and social networking community features.
Building off knowledge from previous development versions of SPEEDtv.com, the Web site solution called for implementation of a robust CMS to allow for 24/7 content updates and complete online workflow automation. The site was designed to optimize advertising space while integrating user-generated and social media opportunities.
unique visitors per month
registered community members
community posts & replies
community topics
Second largest motorsports destination on the Web
Name: SPEEDTV.com
Type of Award: Outstanding Website
Name: SPEED Website
Type of Award: TV Standard of Excellence