Portfolio

Headquartered in Detroit, Michigan, General Motors—the world’s largest automaker—has been the global industry sales leader since 1931. GMC is a leading truck and sport utility vehicle brand delivering quality, reliability and durability. GMC’s Northeast Region sought to increase awareness and visibility around its brand, capture sales leads and gather online behavioral data for future marketing efforts. 

Sleek design and copy tied together a minisite, email, banner ad and guerrilla marketing campaign that was laser-focused on the desired audience. The promotion leveraged an interactive engagement to gather user information to categorize and personalize follow-up messaging and a refer-a-friend feature enabled visitors to pass along their wish list to friends. Real-time behavioral tracking provided data used for viral outreach efforts during the campaign.

Six Week Flight Performance

72%

registration rate

28%

refer-a-friend rate

48%

email conversion rate

51%

of all traffic from organic viral sources

5+ minutes

average engagement per session