Portfolio

Since 1992, Bankers Healthcare Group, Inc. has been providing unsecured working capital for health care professionals of all specialties throughout the United States. BHG was in need of a corporate Web site redesign to create a fresh brand image and streamlined internal process support, and to provide current and prospective BHG partners a functional resource for information about product offerings, affiliations and service rate sheets.

The new Web site is able to track and report all new loans from the point of initial query through the close of financing providing increased conversion and improved customer service. By focusing on improving the site’s functionality for internal and client users, immediate results were realized: search engine optimization improvement, enhanced user experience and faster administration.

96,000+

site visits

83,000+

unique site visitors              

1,800+

loan applications submitted

63%

application completion rate, with data now available from incomplete submissions for sales team followup

100%

increase in funded loans