Deliver More Value

Value is a key component in MindComet's methodology and is embedded in each solution we deliver to our client partners. Whether you are looking to execute an integrated promotion, optimize your online presence to deliver better Web site conversions or quantify the value of an Internet application, we demonstrate value by developing solutions engineered from the ground up to create positive ROI. The deliverable is a successful solution that provides measurable results from its inception and becomes increasingly effective as it matures.

Setting Goals

Creating positive ROI requires the definition and analysis of a campaign's objectives. Goals provide the foundation and ensure the solution is engineered from the ground up to deliver a positive return when executed properly. Goals can be quantitative or qualitative and incorporate a wide array of fiscal, statistical and impressionistic benchmarks.

Measuring ROI

Determining a campaign's ROI involves the examination of both qualitative and quantitative goal statements at certain periods during and after launch. MindComet builds a variety of measures into our solutions that facilitate the easy assessment of the success of the campaign's goals. Success measures assess both numbers based returns as well as qualitative returns such as increased brand loyalty, market share or engagement.

Quantitative Analysis
Quantitative Goals	Generate 500,000 valid email addresses (Forward Looking)	Sell 1,000 more widgets than last year (Comparative)
Quantitative Benefits	Company XYZ generated 625,000 valid email addresses	Company XYZ sold 8,000 widgets online
Quantitative ROI	Generated 625,000 valid email addresses at a cost of $0.80/ea.	Marketed and sold 7,000 widgets at a cost of $7.14/ea.
Comparative ROI	Increased sales 15% over last year. Reduced widget marketing costs from $9.50/ea. to $7.14/ea. Decreased sales cycle from 30 days to 25 days.

Qualitative Analysis
Qualitative Goals	Create a sales lead and marketing database (Forward Looking)	Build corporate brand (Comparative)
Qualitative Benefits	New sales and marketing tool was created	New brand was well received by customers and the industry
Qualitative ROI	Seamlessly integrated online and offline marketing systems	Enhanced brand loyalty
Comparative ROI	Brand has stronger recognition in the market place. Increased productivity of sales and marketing team. Increased company morale and invigorated sales team.

 

"The MindComet team is very process driven."

- Shay Studley Toland, Tyco Healthcare

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"MindComet's Solution Cube was one of the best processes we have ever used at Fiserv."

- Patricia Hewitt, Fiserv Credit Processing