Press Releases
Website Redesign Invokes Lifestyle & Emotion to Reposition Canned Tuna as Contemporary Food Choice
December 15, 2008—The National Fisheries Institute and its trade group, the Tuna Council, engaged Orlando-based Interactive Agency, MindComet , to redesign TunaFacts.org , the Tuna Council’s website. The new site harnesses the convenience, taste and fun of canned tuna as part of every day, on-the-go lifestyles. The site also offers independent, new data suggesting Americans simply do not eat enough fish of any kind for optimum health and important studies demonstrating the importance of eating fish like canned tuna for heart health and fetal development The Tuna Council represents the major U.S tuna brands, in the U.S. which include Bumble Bee®, Chicken of the Sea® and StarKist®.
Prior to the redesign the Tuna Council site consisted of rational and fact based information with little emotional and branding elements. The newly redesigned site now portrays tuna as a lifestyle brand through new data, content and imagery. Additionally, the new website offers over forty recipes based on cuisine, technique and meal type to find recipes of their liking and rate them accordingly while reading up on the latest health, nutrition and safety information pertaining to tuna.
To allow the NFI and the Tuna Council the flexibility to update content on the fly, MindComet built HealthyTuna’s website on an open source content management system (CMS), Drupal. “In addition to the ease of adding content we also leveraged Drupal’s functionality to give the Tuna Council the ability to change out the translucent background color of the site based on preset date or manually to a new color of their choice assisting with the emotional and branding aspects of the site” commented Andrew Riley, lead developer of the project and Associate Director of Software Development at MindComet. “We feel the updated layout of the site provides the end user a more enjoyable experience. Additionally, we were able to incorporate new imagery of tuna dishes letting consumers see the healthy and savory options tuna can add to a consumers everyday diet,” stated Mary Anne Hansan, Vice President, National Fisheries Institute, Tuna Council.
MindComet and the National Fisheries Institute have worked together or previous web based projects including the redesign of AboutSeafood.com and EatShrimp.com .
For more information on NFI, seafood recipes , seafood safety and seafood sustainability information, visit AboutSeafood.com . For more information pertaining to shrimp recipes and its health benefits, visit EatShrimp.com .
About the Tuna Council
The Tuna Council represents U.S. canned tuna processors speaking for the tuna industry on numerous issues from fishing access arrangements and federal and state regulations, to sustainability and domestic marketing.
About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.
Press Contact
information@mindcomet.com
