Press Releases
Turner Speaks About Branding at Yale University’s Annual Newspaper Conference
MindComet, a leading interactive agency in central Florida, recently attended the first-annual New England Collegiate Newspaper Business Conference hosted at Yale University to speak to student newspaper business teams about branding and marketing.
Marcelle Turner, the President of MindComet, led a workshop entitled “Branding: Selling Your Product” in an effort to teach the group various aspects of branding, including brand strategy, brand positioning, and brand monitoring. Students from Yale, Harvard, Dartmouth, Brown, the University of Pennsylvania, Wellesley, and Georgetown attended the two-day conference to learn from professionals in the field and from each other.
By attending workshop groups, participating in round table discussions and networking among peers, they were able to reach the ultimate goals of improving business practices for college newspapers and gaining insight into increasing the overall reach of newspaper distribution.
The Yale Daily News hosted the first-annual New England Collegiate Business Newspaper Conference from February 20-21, focusing on the publishing and business aspects of collegiate newspapers. Attendees explored advertising, business development, new market reach, graphic design, and corporate infrastructure strategies. MindComet was requested by the Yale Daily News to give attendees information on how to reach consumers beyond campus based on their successful experience in marketing.
“During the session, I challenged students to think about themselves as a representative of their brand and what they could do as individuals to extend their reach,” commented Marcelle Turner. “Today, with a surplus of ways to get news and information, newspapers need to leverage these outlets such as Twitter and Facebook to reach their existing audience and attract new customers because that’s where they are spending their time and thus expect you to be as well.” Other workshops included presentations on advertising in the current economic climate, a collegiate newspaper´s digital presence, new media initiatives, and the importance of design in communicating information.
Turner’s past speaking engagements have included: Ad2 Orlando: The Future of Advertising - B2C Email Campaigns and Measurement, The National Fisheries Institute 2007 Annual Conference, Elekta 2007 Annual Conference: Web 2.0 Strategies - Understanding Consumer Generated Media and Office Depot Success Strategies for Businesswomen - Interactive Marketing Opportunities for Small Business. Turner’s next speaking engagement is at the International Business Summit in Tampa Florida speaking on Marketing in the Age of Diversity.
About MindComet
MindComet is an interactive marketing agency specializing in social media, campaign design and branding and technology development. Visit MindComet.com for more information.
About the Yale Daily News
Founded January 28, 1878, the Yale Daily News is the nation’s oldest college daily newspaper. The News now publishes Monday through Friday during the academic year and serves the communities of Yale University and New Haven, Connecticut. In addition to the daily newspaper, the News publishes Scene, a Friday supplement with reviews and articles about arts and culture, and Sports Monday, a Monday section providing expanded, in-depth sports coverage. The News also publishes several special-occasion issues every year, including the Parent’s Weekend issue, the Harvard-Yale Game issue, the Freshman issue and the Commencement issue.
The Yale Daily News is produced by a very dedicated, all-volunteer undergraduate staff. Most of the reporters are freshmen and sophomores, while the editorial board is, with few exceptions, comprised of juniors. The Yale Daily News is the primary division of the Yale Daily News Publishing Co., which is headed by the YDN’s editor in chief and its publisher. In addition to the daily newspaper, the YDN Publishing Co. produces the monthly Yale Daily News Magazine and the Insider’s Guide to the Colleges.
About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.
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