Press Releases

MindComet VP Visits Korea to Create Awareness Around Business Blogs

Ross Yaeger, MindComet’s VP of Operations, was selected to speak at the UFI Seminar in Seoul, Korea in early March. UFI is the association of the world’s leading trade show organizers, fairground owners and exhibition industry executives. Yaeger’s discussion, presented to over 200 attendees, will share the strategies and value of business blogging.

“Blogs can be a powerful tool in establishing and maintaining an image of leadership, and people should recognize them not only as a channel of communication about an event, but also creating records of what goes on there,” stated Yaeger. “With the costs that go into hosting seminars and conferences, leveraging different forms of social communication can also help to negate some of those costs by creating an ongoing engagement with a lot of cost efficiencies.”

MindComet currently hosts 12 business blogs and has provided blog strategies to numerous clients to help create and encourage customer relationships and interaction through a unique conversation format. It has been a priority of MindComet’s to help educate the industry on the importance and relevance of blogging in both a BtoB and BtoC format.

MindComet was also in attendance at the UFI Open Summer Seminar in Helsinki, Finland in June 2006 where SVP of Sales and Marketing, Paul Lewis, was invited to speak on how attract the digital generation to tradeshows. “I’m so proud MindComet continues to be invited to the UFI seminars. We’re looking forward to hopefully attending again next year,” stated Lewis.

About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.

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