Press Releases

MindComet VP Invited to Speak at DMA Conference on Direct Marketing to Business

Tara Lamberson, MindComet’s VP of Marketing and Solutions, has been elected to participate in the Direct Marketing to Business (DMB) Conference hosted by the Direct Marketing Association. Lamberson will present on how to enhance customer relationships digitally - through leveraging relationship marketing, data collection and relationship profiles. Other attending companies include Xerox, SIGMA Marketing Group, IBM, GM, and Cisco Systems.

The Direct Marketing Association is the leading global trade association which sets and advocates responsible industry standards. The DMB Conference was created to allow marketers across all industries to share ideas, and gain knowledge on how to leverage tools such as databases, brand management, media planning and many more, as a supplement to their direct and interactive marketing strategies.

Since its inception, MindComet has emphasized the importance of creating ongoing and lasting relationships. When advocating relationship marketing to the BtoB world, Lamberson points out some of its benefits. “Most don’t realize that focusing on developing a true long term partnership with your client, instead of the one-time transaction, will help both to increase new customers through referral channels, as well as to reduce costly customer attrition.”

The presentation will also highlight data collection and utilization, as well as managed email communication, as ideal tools to assist in relationship building. MindComet currently serves many of their clients with invaluable blog and podcast strategies which allow for more open and candid communication lines with customers. Another facet of the presentation is not to jump in too deep, committing to too many avenues of communication from the start. “We like to remind clients that these forms of communication shouldn’t be forced and you can gain a lot from focusing on even just one channel,” stated Lamberson.

The DMB Conference will take place April 16th to the 18th at The Rosen Center in Orlando, Florida. Lamberson’s speaking engagement will take place on Wednesday the 18th at 8:30 am.

About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.

Press Contact
information@mindcomet.com