Press Releases
MindComet Promotes NCsoft’s Tabula Rasa with “Operation Immortality”
MindComet Campaign Developed to Drive Users to Free Trial of Fast-Paced Sci-Fi Gaming Title
MindComet, Central Florida’s premier digital agency and marketing technology developer, today announced the launch of “ Operation Immortality ,” the campaign designed around NCsoft’s Tabula Rasa® online computer game which gives users the ability to help fight human extinction. NCsoft® Corporation (KSE: 036570.KS), is the world’s leading publisher and developer of online computer games including the popular Lineage®, GuildWars® and City of Heroes®.
By interacting with Operation Immortality, users are able to contribute to mankind’s greatest achievements, upload personal messages for future generations to see, and may have their DNA digitized and stored in space – all within the idiom of the game. Richard Garriott, a leading game pioneer and also the executive producer of Tabula Rasa, is boarding a Russian Soyuz spacecraft in October 2008 where he will take with him the digital archive of participants’ selected “greatest achievements of mankind” and a snapshot of humanity itself. The archive will be stored at the International Space Station to serve as a remote “offsite backup” of humanity, should we suffer a fate where, like in Tabula Rasa, mankind must fight for their survival.
“One reason we decided to work with MindComet is the consultative and collaborative approach to their work,” said David Reid, VP of Marketing, for NCsoft. “Understanding the business of digital gaming media companies like ours is part of what separates MindComet from the vast majority of other digital agencies.”
MindComet and NCsoft expect Operation Immortality to extend and enhance other marketing efforts and drive more Tabula Rasa downloads to avid gamers through buzz creation on gaming communities and email marketing communications. MindComet’s developers have created a compelling, realistic experience by adding the same complexity and depth to Operation Immortality that the already popular Tabula Rasa’s users demand.
“The partnership with NCsoft is further evidence that MindComet is gaining nationally due to our unique expertise in the fast-growing world of digital social networks and gaming,” said Tara Lamberson, MindComet’s VP of Marketing and Solutions. “Everyone on MindComet’s digital marketing team looks forward to delivering a unique user experience in addition to new Tabula Rasa players for NCsoft.”
About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its franchises, which include Lineage/Lineage II, City of Heroes/City of Villains®, Guild Wars/Guild Wars Factions®/Guild Wars Nightfall®, Guild Wars: Eye of the North™, Richard Garriott’s Tabula Rasa, Exteel™and Dungeon Runners™. More information about NCsoft can be found at www.PlayNC.com .
About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.
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