Press Releases

Cure Cancer by Singing?

MindComet and PayPerPost, two local Central Florida businesses, may be onto a correlation between singing in front of people and curing cancer; or at least they hope so. The team will be co-hosting the first annual Karaoke4Cancer event to benefit the American Cancer Society. The evening will begin at 6 p.m. on Thursday, June 28th at local hotspot Latitudes in downtown Orlando, and will be open to the public. All proceeds will go directly to the foundation, which has raised over $100 million for continued research, support for survivors and their families, and nationwide education on cancer prevention.

MindComet’s decision to become more proactive about the cause was inspired by the loss of a co-worker to colon cancer in 2006. This tragedy prompted the idea of celebrating life and survivorship while also raising funds to put toward further research. From this emerged a partnership with American Cancer Society.

Cause marketing efforts have quietly slipped into the online space, as exemplified by such campaigns as those run by the American Heart Association, the Toys ‘R’ Us Holiday toy drive and VH1’s Save the Music Campaign. Both MindComet and PayPerPost have added to the list of campaigns leveraging the use of technology to help generate more awareness of their event. Online components include an online donation option, video blog posts, an integrated online invitation and numerous online channels of promotion.

Both companies take pride in regularly contributing to various community causes, including Habitat for Humanity and Sadie Holmes Help Service, as well as supporting a team to run in the IOA Corporate 5k. “I’m glad to see this event taking place, it’s something we’ve wanted to do for a long time now. We hope our partnership with the American Cancer Society will be something we can continue to nurture over the years and develop as something we’re able to contribute to regularly,” stated MindComet CEO Paul Lewis.

About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.

Press Contact
information@mindcomet.com