Press Releases
CelebTV.com and MindComet Team to Improve Usability and Engagement for Entertainment News
Today MindComet and CelebTV , a division of Intersport, Inc. and leading creator, producer and distributor of world-class television and digital programming, launched CelebTV’s new enhanced website. The CelebTV site features breaking celebrity news coverage, professionally produced entertainment and user generated content.
By implementing the latest in Open Source technology www.CelebTV.com provides expansive video integration, ad targeting, and SEO optimization. Using open source technology produced tremendous costs saving enabling CelebTV.com to invest in the latest development technologies improving site design and user experience.
“The implementation of user commenting has provided immeasurable impact to our brand and our website’s engagement with users. I look forward to seeing the future evolution of user interactivity and how it will shape the way consumers engage with our content,” Jason Coyle, President Digital Media, CelebTV.com.
AJAX programming enables the CelebTV.com site to provide an enhanced user experience. Users at the CelebTV.com site need not wait to download breaking video news coverage, which AJAX enables the site to update automatically. Containing a number of different windows and pull down menus that independently update from each other at a users request, the AJAX enabled site resembles familiar desktop applications—giving users faster access to information with multiple navigation options, without having to click through multiple pages or wait for downloads.
By implementing advanced consumer comment functionality, MindComet also provided ownership of CelebTV content to users. The advanced user commenting feature creates engagement within the site community. Other MindComet site enhancements include live streaming video integration, and an RSS solution which enables users to access content whenever and wherever they want on mobile devices, RSS readers, and personalized site aggregators like FeedBurner.
“We’re very pleased with the outcome of this launch because it reflects the progressive CelebTV entertainment brand while giving back something new and fun for the CelebTV.com community users,” said Tara Lamberson Vice President of marketing for MindComet. “It is always exciting to increase interactivity and enhance user engagement with content.”
About CelebTV
CelebTV.com delivers television-quality videos and up-to-the-minute entertainment news 24/7. From the red carpets and clubs to the courthouses, CelebTV.com brings you Hollywood’s hottest news on demand. CelebTV.com produces over a dozen video reports daily, distributed via strategic partnerships with the dominant broadband and mobile video providers today. CelebTV.com is a division of Intersport, Inc., a leading creator, producer and distributor of world-class television and digital programming. For more information, visit www.intersportnet.com .
About MindComet
Headquartered in Orlando and founded in 1999, MindComet is a leading interactive marketing agency specializing in social media, campaign design and branding, and technology development. The agency has implemented award-winning, relationship-building marketing and communications campaigns for many Fortune 500 companies. MindComet’s team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver lasting fan relationships for client partners. Over the years, MindComet has donated time and services to Habitat for Humanity, the Orlando History Center, the American Cancer Society, Race for a Cure and Toys for Tots. Last year, MindComet became a founding member of doterati, Central Florida’s up-and-coming non-profit interactive marketing, media and technology education group. For more information, visit www.mindcomet.com.
Press Contact
information@mindcomet.com
