Note: This is the third post in a series focused on Brand Monitoring 101 Now that we understand what brand monitoring and what business objectives if fulfills, let’s discuss next steps. Identify Keywords The first step in creating a brand … Read More
Note: This is the second post in a series focused on Brand Monitoring 101. Now that I’ve defined the concept of brand monitoring, it must be stated that it is more than just listening to what’s being said about your … Read More
The following is the first is a series of posts focused on Brand Monitoring 101. I actually wrote it last summer but feel the content is still valuable today. Today, everyone with access to an internet connection can now share … Read More
Are you a fan of Shakey’s pizza? Well, pop star Katy Perry is. In fact, she recently tweeted that she was hoping for a b-day shout-out from Shakey’s Pizza on one of their store front signs. To provide a bit … Read More